Target Top Toy 360 Shoppable is a 360 degree online shoppable experience. Target wanted to showcase their 40+ Top Toys for Christmas 2023 with an interactive experience for shopping online. Knowing that the in-store experience and holiday catalog cover showcased a train and other transportation vehicles, we came up with a “Gifting Train Station” where you can shop from 6 different landing spots aka kiosks. Look up, look down, get a close up view of the featured toys and of course, add to cart!

Check it out here:

https://www.target.com/shoppable-360/bullseyes-top-toys

Designer/Art Director: Crystal Barlow Jensen

3D Artist: Rob Whitson

Creative Director: Paige Wozniak

Project Manager: Tani Johnson

Static social post images made for Target grocery for their IG and FB platforms

There’s an auto dealer stereotype.

No one likes it. And yet, that stereotype continues to persist:

Asking women when their husbands are coming. Dealers judging people’s credit worthiness by their wardrobe. Or misrepresenting details easily found online. The classic, “let me go talk with my manager.”

It’s all so much dumb, unnecessary behavior. That’s why we launched Don’t Get Screwed

So you don’t.

Don’t Get Screwed launched mid-October 2023 across the Twin Cities metro, in a variety of media. Radio, Social, OOH and Broadcast.

Huge kudos to the leadership team at Apple Autos for believing in and funding this campaign. Many thanks to the resourceful talents at 3VLTS for helping to bring it all to life. Most important, endless applause for Tim Brunelle and Julia Tangeman for their glorious collaboration throughout.

Packaging design for Land O Lakes. Cluck & Co is on shelf at Tractor Supply Co

A series of 12 digital videos made for Target Essentials used popular Pinterest food pins and constructed them in reverse to reveal the 5 items or less you would need for your #TargetRun

Made at Mono

Thanksgiving for Target Essentials executed across print, ooh, social, digital video and broadcast. Made while at Mono.

Target Essentials spring campaign. Concepting through execution for print, ooh, social, digital video and broadcast. Made at Mono.

CGI Art Direction made with the Target India team

Creative Lead:

Paige Wozniak

Stylists:

Juli Hanson

Kirki Schultz

Made at Ulta Creative for General Mills.

Designers:

Kyle Jensen

Sutasinee Seitz

Todd Demulling

Michael Guite

Ben Alpert

Laura Healy

Jared Welle

Johna Reuvers

Nick Hoople

John Stiff

Kevin Fluegel

JoEllen Martinson Davis

Mike Shedlov

Dave Alexander

Todd Schneider

Don Grulke

Crystal Barlow Jensen

I spent three years directing newborns through teens clothing across all internal brands for Target online. I was in charge of casting, directing, editing, selecting and guiding a team of stylists, hair and makeup, photography and child wranglers.

Photographers:
Eric Eul and Michael Haug
Stylists:
Athansia Nichols and Edith Corra
Hair and Makeup:
Carol Stopera
Child Wranglers:
Brian Page and Dani Palmer

Designer and art director of Lifetime Athletics Apparel launch

Seasonal postcard and graphic design for the Galleria in Edina, MN

The City of Windom, MN asked me to create a mural at their Cottonwood Lake park that would be interactive and positive. I presented 10 concepts and they chose this rainbow that you can stand under and take a photo at. The world is a small town.

Just because art stuff.